ImageWorks Creative Blog

Using Temporary Websites for Immediate Impact

Posted by Scott March 8, 2010

Often clients come to us with the need for an online web presence – STAT!! While the process to create an entire web site doesn’t allow for us to provide a complete new website rollout on short notice, the increasingly popular alternative is to create a Temporary Website.

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Stars Make Google Search More Personal

Posted by Scott March 5, 2010

Google talks about a new search feature on their blog:

We've long believed that personalization makes search more relevant and fun. For nearly five years, we've been tailoring results with personalized search. Today we're announcing a new feature in search that makes it easier for you to mark and rediscover your favorite web content — stars.

With stars, you can simply click the star marker on any search result or map and the next time you perform a search, that item will appear in a special list right at the top of your results when relevant. That means if you star the official websites for your favorite football teams, you might see those results right at the top of your next search for [nfl].

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Facebook Launches "Promote your Post"

Posted by Scott March 2, 2010

Facebook appears to either be rolling out or testing a feature that lets Facebook Page owners promote specific posts. When you make an update, a link that says, "Promote" can be found by the links for "Comment" and "Like".

Once you click that Promote link, it brings up a dialogue box, which asks you to create an ad, with targeting descriptions, the ad duration, and the maximum price of "Up to $50.00 USD".

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Facebook's Project Titan: A Full Featured Webmail Product

Posted by Scott February 26, 2010

Facebook is completely rewriting their messaging product and is preparing to launch a fully featured webmail product in its place, according to a source with knowledge of the product. Internally it's known as Project Titan. Or, unofficially and perhaps over-enthusiastically, the Gmail killer.

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Free Inspiration and Insight

Posted by Scott February 3, 2010

The following is an entry from marketing guru Seth Godin's blog.

The Lemonade movie is so professional, engaging and inspiring that you've probably already seen it.

Todd Sattersten has written a free ebook about pricing that's well worth the time it takes to review. It will change the way you think about pricing.

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Hey, John Sargent, CEO of Macmillan Books, Screw You!

Posted by Scott February 1, 2010

In this blog piece, Business Insider CEO & Editor-in-Chief shares his thoughts on e-book pricin

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Big-Time Predictions From E-mail Marketing Heavyweights

Posted by Scott January 28, 2010

The following is an excerpt of an article by over at ClickZ.com.

Sick of hearing e-mail is dead? Misguided musings on how social will make e-mail irrelevant? Me too.

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How to Hire an Ad Agency

Posted by Scott January 21, 2010

The following is a guest blog by , president of McKee Wallwork Cleveland Advertising:

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Pump Up Your Product Branding – Steroids for Your Business

Posted by Scott January 5, 2010

Branding is one of those business topics that is often woefully neglected.  The problem is that many companies in the small to medium business segment often don't feel like they are large enough to warrant any time or effort in developing a real branding strategy.  Even if some effort is placed into the company brand, it must be fully extended int

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Give Your Sales Effort a Kick in the....Brand

Posted by Scott January 5, 2010

So you have a website and a well run business, but sales are flat and in desperate need of a boost.  There are many options, many paths a business owner may choose to travel.  New ad spending, a direct mail piece, attending a trade show, hire a new salesperson and on and on.  An often overlooked option  is branding design.  Sure, you may have a website and you may even have hired a talented des

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"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"

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(202) 803 7980

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